PHILIPPINES - Gawad Kalinga USA is setting up efforts to help those affected by Typhoon Hagupit in the Philippines.
The Philippine organization's US headquarters is based in San Diego.
Saturday, Marlon Austria with GK USA, explained the need for monetary donations, reaching out to San Diego's more than 100,000 Filipino-American community members.
"We're asking for people to donate $25. That would feed five families for two days," Austria said.
Unlike last year's response to Typhoon Haiyan, GK USA is stepping up efforts early on in Typhoon Hagupit's destruction.
"We just don't give [the victims] food and go away. We help them have a livelihood and train them to do something and make sure they are self sustained," Austria said.
GK USA's goal is to raise $350,000 to send relief to the families in need in the Philippines.
Typhoon Hagupit, known as Typhoon Ruby to locals, made landfall in the Central Philippines within the last 24 hours. It is the same area ravaged by Typhoon Haiyan just 13 months ago.
Typhoon Hagupit, a category 3 storm, brought winds gusts of up to 125 mph. More than 700,000 people were evacuated ahead of the storm, with fear and memories of Typhoon Haiyan's deadly wrath still fresh on many minds. In 2013, many disregarded the call for evacuations, not fully anticipating the force of the storm surge.
Alex Camua moved to Manila, Philippines from San Diego, CA in the early summer of 2014. Typhoon Hagupit is reportedly weakening to a category 2 storm, however it is still expected to strike Manila within the next 48 hours.
"You never know what's going to happen, so you prepare for the worst, really," Camua explained.
He said when he learned of the storm, he immediately made arrangements to get extra batteries, canned goods and other items to keep his family safe.
Camua still recalls watching the devastating images coming out of the Philippines after Typhoon Haiyan struck the Samar region. He said he was speechless.
"The Philippine is accustomed to typhoons coming anytime of the year. When Haiyan/Yolanda happened, it opened a lot of people's eyes both here and internationally. You don't see that kind of devastation," Camua said.
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