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SAN DIEGO – Longtime San Diego businessman, real estate tycoon and developer officially joined the Democratic race for President of the United States.

Presidential candidate Roque “Rocky” De La Fuente said he filed his official paperwork with the Federal Election Commission.

“My position is don’t tell me what you’re going to do, tell me what you’ve done,” said De La Fuente. “What I’ve accomplished in San Diego is quite remarkable.”

The 61-year-old said he’s been thinking about a White House run for the past 40 years, but it wasn’t until he saw how the current race was shaping up that he decided to throw his hat into the ring.

“American people don’t want career politicians. On the democratic side you have Hillary [Clinton] and [Bernie] Sanders, so there are not that many options,” said De La Fuente.

De La Fuente, is convinced Americans don’t want Hillary Clinton.

“As far as I’m concerned, Hillary was the housewife of the Governor of Arkansas, then she basically was the first lady and then a poor guardian to the White House. Then, she basically cut a deal with Obama to become Secretary of State,” he said. “What has she accomplished as Secretary of State? Tell me one thing that she’s solved.”

Rocky 2016De La Fuente also expressed his thoughts for Republican front-runner Donald Trump.

“I’m way better looking than Trump,” De La Fuente said. “He is just functioning on shock value.”

Even candidate Ben Carson wasn’t left out of the discussion.

“Most doctors know how to save your life. Which is needed, but they do not know how to solve 1000 different problems,” said De La Fuente.

De La Fuente said he plans to campaign primarily via social media: YouTube, Facebook, Twitter and other networking sites.

Although he’s not exactly a household name, the colorful and overly confident Rocky had this to say:

“I’m Rocky inside the Trojan horse and I’m going to be fighting Goliath,” said De La Fuente. “I plan to beat Goliath which basically means an independent thinker in the White House that’s going to get things done. Not blame one party or the other. I’m not worried about any of them… I think I’d have them for lunch.”

De La Fuente refers to himself as a conservative Democrat.

San Diego Democratic Party chairwoman Francine Busby said she is aware Rocky’s running, but says he has not contacted her or anyone in the local Democratic party.

Rocky has set up a website for his Rocky2016 campaign.