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SAN DIEGO — A 53-year-old man died from his injuries sustained in a scooter collision, police confirmed Monday.

Authorities identified the victim as Christopher Conti from Woodstock, Georgia.

Conti’s Facebook page lists him as the president of Innovative Solutions Inc., a fitness company based out of Georgia. The company’s social media pages indicate staff was in San Diego for the IHRSA fitness convention which ran from March 13-15.

Police say the crash happened around 10 p.m. Wednesday March 13 on 10th Avenue near B Street downtown. Conti was riding northbound on the west sidewalk of 10th Avenue when he lost control of the electric scooter attempting to make a left turn on B Street, said San Diego Police Sgt. Victoria Houseman.

He suffered serious head injuries and was transported to the hospital. He died from his injuries Friday, police confirmed.

Conti was not wearing a helmet at the time of the crash, said Sgt. Houseman.

This is the first known scooter fatality in the city of San Diego, but the second for the county.

Late December 2018, 26-year-old Esteban Galindo was riding a Bird scooter in Chula Vista when police say a car hit and killed him. He was also not wearing a helmet.

Bird sent FOX 5 a brief statement saying the company is “deeply saddened by the tragic accident and their hearts go out to the victim’s friends and family.”

San Diego city leadership is also responding to the scooter death.

The mayor’s office recently proposed a permit program with more regulations for motorized scooters, including speed limits and more rider education as some areas of focus.

“The regulations Mayor Faulconer will be bringing to the City Council next month are common sense rules that will help this growing industry more safely and responsibly integrate into our changing transportation landscape. We all agree there need to be clear rules of the road and the companies need to be held accountable for how they do business in our City.”

Bird scooters is cooperating with the police department’s investigation says it will also be conducting its own.