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SAN DIEGO — A man was shot and killed outside a strip mall in San Diego’s Talmadge neighborhood Wednesday night, police said.

Gunfire was reported outside the row of stores on El Cajon Boulevard near 50th Street, east of Interstate 15, around 10 p.m.

The victim was at his car in the parking lot when another man approached him and the two exchanged words, according to a San Diego Police Department news release. It wasn’t immediately clear why, but after that exchange, the shooter pulled out a handgun and fired multiple times at the other man.

When police arrived, the gunman was gone, and officers started giving the victim medical attention. Firefighters arrived to take over, but the man was pronounced dead at the scene around 10:15 p.m.

The suspected shooter was described as a Hispanic man with a thin build, wearing a gray hoodie and a face-covering. He was last seen walking or running westbound on El Cajon Boulevard, according to police.

Anyone with information regarding the shooting was urged to call the Homicide Unit at 619-531-2293 or Crime Stoppers at 888-580-8477.