These guidelines are intended to help you prepare your content to seamlessly deliver your production to the centralized production center. To obtain the best picture possible FOX 5 utilizes a completely digital production environment, so your commercials must be delivered electronically.


Digital files must be electronically delivered at least three business days prior to air.

Vendors listed below will charge a separate delivery fee:

Advise providers you are sending to KSWB SAN DIEGO and they will handle all file preparation and delivery for you in one simple step. This includes delivery notification, changing the format for each station, and providing all the technical settings and support for a high-quality, high-definition commercial.

Important Reminders

  • Files should be delivered without a slate
  • Files should be delivered without black at the head or tail of the spot
  • Files should be delivered as the correct length (i.e., a :30 spot should be :30 of video)


Use ISCI code as file name

DO NOT include any spaces or dashes in file name

AVOID using these symbols in file name: ? [ ] / \ = + < > : ; ” , *  |


Traffic questions – Phone: (858) 496-0261
Technical questions – Phone: (858) 496-0204


Commercials airing in HD have the larger 16:9 viewing area. If you are advertising on AntennaTV you will need graphics closer to the center, also known as 4:3 Safe.


Q: Can my spots air on AntennaTV?

A: Yes! Spots on sub-channels air in 4:3 Standard Definition and can be submitted in HD or SD formats. Just be aware that HD spots for AntennaTV will be cropped to fit the 4:3 television aspect ratios and must be graphics and titles should be 4:3 safe.

Q: Why do different stations in the same city have different specifications?

A: Each station within a television market use different types of equipment to play files over the air – which is why we recommend a delivery service, because they will send the correct version to each station.

Q: Is closed captioning required?

A: Short-form commercials (under two minutes) do not require closed captioning. However long-form paid advertising require both EIA 608 and CEA 708 closed captioning and must be supplied in the program.

Q: Can I attach my commercial to an email and send it that way?

A: Unfortunately, most email programs place a size restriction on attachment sizes. Larger attachments are often returned undelivered to sender.

Q: Can I use a different electronic delivery service, than the ones listed?

A: We strive to keep many options available to you, but each delivery service requires different equipment and specifications. The current list above are providers that have proven they can deliver your spots correctly and on-time.

Q: Will you store my commercials for me?

A: For a limited time – yes. We keep digital files during your commercial broadcast schedule. After your schedule ends our system will remove files within 90 days.

Q: How late can my commercials arrive and still make its slot?

A: Three business days – we want to check your spot against your traffic instructions and review the media for technical quality and integrity. We understand there may be exceptions to this rule and can sometimes accommodate tighter deadlines if you use a service provider listed above, in “Method of Delivery”.

Q: Why is it important to use an ISCI or Ad-ID code to identify a file?

A: ISCI’s are an Industry Standardized Commercial Identifier that conforms to standard format. ISCI’s identify commercials that air and keep your media identified. Most ISCI’s are pre-assigned by advertisers, but if you need help creating a ISCI code, use this link for some useful tips: