Legoland announces Ferrari ‘build and race’ attraction

Entertainment

CARLSBAD, Calif. — Have a need for speed? Well, the world’s first LEGO Ferrari “Build and Race” interactive attraction is coming to Legoland California next year.

The Carlsbad theme park announced Tuesday it has partnered with the luxury sports car brand in creating a life-size Ferrari F40 model that puts guests in the driver’s seat as they go from a “garage” to a “racetrack.”

“Ferrari is renowned for manufacturing cars unique in terms of performance, innovation and design, setting the standard for luxury and excellence within the automotive world,” said Kurt Stocks, president of Legoland California Resort. “We have millions of young guests who can be inspired from this to create their own unique cars in this one-of-a-kind testing and racing facility.”

The experience will consist of three zones, according to Jake Gonzales of Legoland.

“A LEGO pit crewmember will greet guests as they enter the attraction, sharing Ferrari fun facts, race history, and showcasing themed LEGO race gear and awards,” Gonzales said. “Once inside the garage, guests have the opportunity to sit in a life-size Ferrari F40 model developed by the LEGO Group and have their photo taken. The journey continues as guests get to tap into their creativity and build their own LEGO Ferrari car to race at one of three racetracks which include the test zone, steering test track and speed test track.”

Legoland says each track will offer guests different obstacles and challenges. Once participants have customized their cars and raced them, they will get a chance to create a custom digital Ferrari race car.

“Guests can digitally scan their vehicle and further customize their Ferrari along with their mini-figure racing driver,” the Legoland official said. “Once complete, the cars are digitally projected on a LEGO racetrack based on Pista di Fiorano (a private racetrack owned by Ferrari mainly for development and testing purposes) and guests can compete with other cars digitally for the fastest race lap.”

Younger guests will have a chance to design their own creations using bigger bricks in the DUPLO build zone. LEGO mini-figure mechanics and crew members will prompt build inspirations.

For Legoland California Resort ticket prices, operating schedule and additional information, visit www.LEGOLAND.com or call 760-918-LEGO (5346).

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