Google’s annual list of the most popular searches is here, offering a peek into what people are really thinking about. Like 2017 itself, this year’s top searches skew a little darker than usual, but are punctuated with some whimsy and positive moments.
To determine the most popular trending searches, Google looked at its trillions of queries, filtered out spam and repeats, and identified searches that had the highest uptick in traffic compared with the previous year. It breaks them into categories like news, memes, and recipes (beef stroganoff was a hit).
While “#metoo” didn’t show up on the lists, the movement’s impact certainly did.
Lauer topped global searches, as well, and Louis C.K. was one of the most searched for actors.
Donald Trump isn’t anywhere to be found on Google’s lists, but that’s because he was just as searched for last year and therefore not “trending.”
Politics were everywhere, though. Among the top “What is …?” searches were DACA, antifa, net neutrality, covfefe and the Paris Climate Agreement. France had the most googled election, followed by Germany and the U.K.
Money was on everyone’s mind. People wanted to know what bitcoin is, how to buy it, and the latest bitcoin price. They also asked how to freeze their credit, a common concern after the year’s enormous Equifax hack.
There was plenty of joy, too.
The solar eclipse trended in multiple categories. People wanted to know how to make their own slime and how many calories were in Starbucks’ Unicorn Frappuccino (410 in a Grande). April the giraffe was the ninth most popular news story in the U.S.
Meghan Markle tops actor searches
Meghan Markle, the American actor who got engaged to Prince Harry, was a popular search topic. In addition to being the second most searched for person and first most searched for actor, she also made an appearance on the celebrity hair list.
To the surprise of no one with a radio, “Despacito” was the most searched for song. The Luis Fonsi and Daddy Yankee hit was also the most watched music video of the year on YouTube. And like astronaut Scott Kelly, many Google users were looking up Cardi B. and her hit Bodak Yellow.
Intriguingly, the iPhone 8 was more searched for than the iPhone X. Apple’s newest devices were the most popular consumer tech searches of the year, followed by the Nintendo Switch and the Samsung Galaxy S8.
The most googled movie was “It,” Stephen King’s horror classic about a menacing killer clown.
The Netflix show “13 Reasons Why” was a top TV show search in the U.S. and around the world, and sixth most popular overall search globally, likely because of controversy over the show’s depiction of teen suicide.
Making up and breaking up
People also turned to Google for help with their love lives.
According to the list of top relationship questions, they wanted to know how to make long distance relationships work, how to change their Facebook status, what it meant to be polyamorous or in an open relationship, and how to know when it’s all over.
Google users weren’t just worried about their own relationships. The top celebrity breakup search was for Bachelor stars Ben Higgins and Lauren Bushnell.
The most searched for dog breed was the golden retriever.