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USPS takes on Alzheimer’s with fundraising stamp

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SAN DIEGO – The U.S. Postal Service Friday unveiled a stamp designed to broaden awareness of Alzheimer’s disease and help fund research.

The stamp was unveiled in San Diego and nationally and displays a profile of an older woman looking down with another person’s hand on her shoulder.

The illustration by Matt Mahurin of Topanga Canyon first appeared on the 2008 42-cent Alzheimer’s Awareness stamp. In the original, she was facing left. The new one shows her facing right to help differentiate between the two stamps, according to the USPS.

The stamp will cost 60 cents, which covers the usual price of a first-class stamp plus a 10-cent donation to the National Institutes of Health.

An unveiling ceremony happened at post office at 11255 Rancho Carmel Drive in San Diego Friday. The event hosts were USPS, San Diego Alzheimer’s Association and Sanford Burnham Prebys Medical Discovery Institute, where researchers study the disease.

The USPSĀ held a national event at the Johns Hopkins Bayview Medical Center in Baltimore, featuring Postmaster General and CEO Megan Brennan.

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