Doritos unveils rainbow chips to support LGBT community

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Doritos

NEW YORK — Doritos are now available in every color of the rainbow.

The chip brand announced a new campaign, in partnership with the It Gets Better Project, that will feature rainbow-colored chips in celebration and support of the LGBT community.

The “Doritos Rainbows” packages will only be available online for a limited time. In order to get a bag, customers must pledge $10 to the It Gets Better Project.

The project, founded by author Dan Savage and his partner Terry Miller in 2010, was created in response to several LGBT teens who committed suicide. The organization’s message is that “life indeed gets better,” and the group aims to provide support and hope to LGBT youth worldwide.

The chips are inspired by the Pride flag and the bags will feature inspiring quotes.

Doritos said in a statement that the brightly-colored chips are the company’s way of showing its support in the “boldest, most colorful way possible.”

After making a purchase, customers can further demonstrate support by sharing messages over social media using the hashtag “#BoldandBetter.”

“Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest,” a Doritos spokesperson said in a statement.

A spokesperson for the It Gets Better Project said it was honored to partner with Doritos and celebrate the progress the LGBT community has made in America.

“By utilizing the incredible reach that Doritos has throughout the world, we can give hope to the LGBT young people who need it the most,” Brett Peters said in a statement. “There is so much more work to be done, and together, we will inspire the LGBT community and its allies to continue the fight and embrace who they are by living a #BoldandBetter life.”

The chips will also be available on September 20 during Dallas Pride, which Doritos is sponsoring this year.

8 comments

  • GaryKBateman

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  • eyes wide open

    To any who may read this story, the company name behind this disgusting promotional stunt is PepsiCo/Frito-Lay… If you truly are disgusted by this stunt, the only way this garbage will stop, is if you stop buying PepsiCo products… My family will no longer purchase any of their products such as Tropicana, Naked juice, Quaker oats, Sabra, Aquafina water, Gator-Aid just to name a few…
    The reason why I posted this information is that the lbgt community does the same thing when they feel wronged, So if it works for them, how about the majority show PepsiCo we are the majority and do not approve of their disgusting support shoving the bazar behavior down our wind pipe! Nasty company…

    • eyes wide open

      PepsiCo is taking a major hit today on the NASDAQ… I wonder why? Can you say, the majority has had enough shoved down their wind pipe!
      Be careful what you wish for lbgt community!
      I see this as the beginning of a very large push back from the moral majority.

  • pmorr

    Financial non-support of this stunt by Pepsi-co will send them a message that the majority of the population does not agree with this lifestyle.

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