SAN DIEGO — The California Department of Transportation is using more than 700 electronic highway signs to raise awareness about the state’s severe drought.
The statewide educational campaign is in response to last month’s declaration of a drought emergency by Gov. Jerry Brown.
In his proclamation, Brown said the state’s rivers and reservoirs are at alarming levels and ordered Californians to cut back at least 20 percent of their water use.
Brown also ordered state agencies to prepare for water shortages and launch water conservation campaigns.
“Caltrans has taken action to sharply restrict water usage,” Caltrans Director Malcolm Dougherty said. “Using our highway message signs, we are asking California’s 24 million drivers to join us in this important effort.”
Many of the electronic signs will read: Serious drought. Help save water.
The messages will only be activated when there are no emergency or traffic safety messages or Amber Alerts.
Read more at latimes.com.