Small Business Saturday Encourages shopping at Mom and Pop shops

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SAN DIEGO – With Black Friday almost behind us, shoppers have another incentive to hit the stores tomorrow,  Small Business Saturday.

“To have a day that’s just devoted to small Mom and Pop stores is huge for us,” said Loree Shirazi, owner of Paw Pleasers, a small retail store in North Park that makes and sells pet ice cream and pastries among other things.

Paw Pleasers is one of the many small businesses in North Park and across the country that will participate in the third annual Small Business Saturday.

Small Business Saturday, which falls between Black Friday and Cyber-Monday is a day to support local businesses.

Robert Sullivan, who lives in North Park says he will participate in Small Business Saturday by shopping in some local stores tomorrow. 

“It’s the right thing to do, and it helps out small businesses,” said Sullivan.

Community leaders say supporting small businesses helps creates jobs, boosts the local economy, and preserves neighborhoods.

Shirazi says Small Business Saturday really has made a difference for her business.  “I could not believe the impact it had,” said Shirazi.

Shirazi says her store participated in Small Business Saturday last year for the first time and had an 800% increase in sales over the prior year.  She says the increase in sales didn’t just last one day, but continued all year long.

Many communities like North Park turn the day into a community event.  North Park will have food trucks, gift wrapping stations, and small bands playing music throughout the area, on Saturday.

American Express, which created the national program, is giving you another incentive to skip the big box stores this Saturday.

American Express will give you a $25 credit for every $25 you spend at a participating small business, if you register your American Express card at

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