Friends mourn loss of man found dead in his tattoo shop

CHULA VISTA, Calif. – Friends and family of the owner of a Chula Vista tattoo shop were mourning his death Monday evening after his body was found inside the shop.

Friends gathered outside Raza Tattoo on Broadway to light candles. They confirmed the victim found dead in the business early Monday was 38-year-old Jesus “Lito” Quiroz.

Quiroz owned the tattoo shop for about six months, friends said.

“He was a good family guy. Everybody loves him. He has a 17-year-old and a 4-year-old daughter. No beef with anyone. Nothing. We’re all shocked,” said friend Javier Cortez.

A homicide investigation was underway after police found the man dead under suspicious circumstances. They'd responded hours earlier to a vague, anonymous call about armed men at the business.

"Officers responded and made several unsuccessful attempts to contact anyone inside the closed business. Officers could not find any evidence of a crime," according to the Chula Vista Police Department statement.

Sometime later in the day, a relative contacted police "worried about the owner and (believing) the owner was inside the business," according to police. This time, the responding officers entered the tattoo parlor and found a victim dead, who did not immediately identify the man or disclose the cause of death.

The CVPD Crimes of Violence Unit has launched a homicide investigation, and anyone with information was asked to call the CVPD TIPS line at 619-422-8477.