Men go pink for breast cancer awareness

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CHULA VISTA, Calif. – South Bay community leaders dyed their beards pink Friday to support breast cancer awareness on National Mammography Day.

Men from the Chula Vista Police Department and Sharp Hospital colored their facial hair to remind women that the best defense against breast cancer is early detection.

Among those going pink were Chula Vista Police Chief David Bejarano and Sharp Chula Vista CEO Pablo Velez.   Snooky Rico, a breast cancer survivor and owner of Rico’s on 3rd hair salon and stylists from her salon will apply the dye.

This is the second annual “Men of Sharp Chula Vista Go Pink” event, and the first time CVPD is joining