Dove campaign helps local girls boost self-esteem

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SAN DIEGO -- Dove is shifting its focus from self-hygiene to self-esteem, and it’s taking shape right here in San Diego.

Self-esteem workshops were held at the Boys and Girls Club in Clairemont Wednesday. Around 50 girls from across San Diego County took part in the Dove self-esteem project -- a program implemented 10 years ago to show girls, despite what they think or feel, they are beautiful.

“There’s all these crazy statistics that show at some point, our girls -- instead of being really confident in doing things -- all of a sudden shut down,” said Dove self-esteem educator Karen Walrond.

Walrond is trying to change those statistics by visiting Boys and Girls Clubs across the country showing girls how to live a healthy and positive lifestyle, and not letting negative messages interfere.

“It’s not so much me lecturing with a bunch of stats, it's these girls thinking from prompts from me and realizing how they internalize the messages and what they want to do with it,” said Walrond.

Thirteen-year-old Jasmine Hang said she was proud to be learning from a self-esteem educator, adding she knows some of the challenges when it comes to self esteem.

“Sometimes it’s hard to be someone else,  because your parents want you to be a different person hiring your self-esteem…they are kind of bringing you down a little,” said Hang.

Walrond says for adolescent girls to stay on the right track during their young age, she recommends parents stepping in and boosting their confidence.

“Have girls focus on what they are great at, their passions and really focus on the things that give them confidence and once they have those passions and confidence — that tends to trickle throughout the rest of their life,” Walrond.

Dove says according to its latest poll, 9 out of 10 girls in the country want to change at least one thing about themselves.

Dove representatives say they will continue to visit San Diego youth to hopefully help make a positive mark in their lives.

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