The Nerdist Conival activation on the second floor of Petco Park allows visitors to experience the excitement for free and without a badge.
“It's more of a hands-on experience. They had a great time with the games and it’s not so much of a shopping experience,” said mother of two, Sandra Settle.
The activation is put on by Legendary Pictures, a media company responsible for big blockbusters like Jurassic World.
The company and its partners set up nearly 10 large-scale activations across 34,000 square feet of space.
The event includes interactive games, celebrity panels and even a laser tag arena.
Nerdist is considered one of the largest activations in downtown San Diego, outside the convention center.
It is free to the public and open from July 9 to 12, 11 a.m. to 5 p.m.