“Some of them are inspirational, some of them are love letters and some of them are really funny. It's just to make somebody smile and brighten their day,” said Shaleen Ison.
Ison and her friends got together earlier in the week to hand write each letter. They have since hid the letters all throughout San Diego including Balboa Park, La Jolla and Pacific Beach.
“Its Valentine's Day, which is supposed to be the sweetest day, and we just kind of want to show people we love them and that good thoughts are good things,” said Ison.
Ison describes it at as a “pay it forward movement.” They have created a hashtag on social media #LoveLettersSD to spread the word.
“Hopefully with the hashtag, people can see that people are opening these and having an amazing day just because somebody decided to put a sweet note out for them,” said Mindy Stallings, one of the group's organizers.
Since Wednesday, nearly 80 re-posts have gone up on Instagram.
“I just thought it would be a cool way for everyone to get a Valentine and so we started it for V-Day, but we want it to go year-round,” said Stallings.