Local News

Billboard pairs U.S. soldier with Muslim woman

SAN DIEGO – A billboard that’s sparking mixed reaction is coming soon to San Diego.

The advertisement, for an anti-snoring product called SnoreStop, features a U.S. soldier embracing a Muslim woman with the slogan “keeping you together.”

The billboard is already on display along Sunset Boulevard in Los Angeles.

PBILLBOARDeople are turning to social media with their reaction to the billboard. One person called it “offensive.” Another said it is “a slap in the face to our military.”

The company, however, said the ad is meant to reflect tolerance and executives said they recognize their customers are diverse. SnoreStop officials said they searched for real couples that aren’t typically featured in commercials.

“We wanted one image that summarizes the whole campaign,” said Melody Devemark, VP of Communications SnoreStop.

Veteran Jamie Sutton and his Muslim wife, Aleah, inspired the ad. Officials said the models, U.S. soldier Paul Evans and his Muslim girlfriend are also a real couple.

Evans is already speaking out about the controversy. In a Facebook post he wrote, “I did this because I am no stranger to other people’s discrimination.”

Many people are questioning what the advertisement has to do with an anti-snoring product. The company said it’s because the product helps keep couples together.

“It’s ironic, because so many couples have gone through so many struggles just to be together,” said Devemark. “And something like snoring keeps them apart on a nightly basis.”

The company has not disclosed the location of the San Diego billboard, but said it will be up in mid-November.

The family-owned business is based out of Camarillo, California.

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30 Comments to “Billboard pairs U.S. soldier with Muslim woman”

    Bowler's Desk San Diego News said:
    October 31, 2013 at 9:24 AM

    Reblogged this on San Diego News – Bowler's Desk and commented:
    Head-turning billboard coming to San Diego

      DIDI said:
      November 4, 2013 at 8:00 AM

      first this whore not a muslim, she a one of porno guided and corrupted race, she is doing anything for fame and money.
      check her out, her name is Lexy Panterra
      now you should apologize to muslim women.
      These people or company who put this ad they knew that our country has many monkeys and bunch of stupid trash losers with no brain like you to believe this shit, that this couple exist with that kind of costume .

    Guest said:
    October 31, 2013 at 12:14 PM

    Whats wrong with that? I can see advertising for condoms also.

      guest said:
      October 31, 2013 at 1:39 PM

      Protect yourself from the Muslim Women, use your condoms!

    Teri said:
    October 31, 2013 at 12:26 PM

    Um, let's all just put our heads in the sand and pretend diversity doesn't exist. Seriously, anyone who sees something wrong with this has issues.

    Usmc vet said:
    October 31, 2013 at 1:00 PM

    To say the least, this is offensive, Islam has nothing to do with snoring. I would definitely not insult those who have died protecting out nation from terrorism buy purchasing this product. Fire the person who thought this would be a great ad.

      BIG DEAL said:
      November 2, 2013 at 9:57 AM

      AND A GOOD AMOUNT FROM THOSE WHO ARE SERVING TO PROTECT US ARE MUSLIMS. JUST LIKE THIS COUPLE.

    Jeff said:
    October 31, 2013 at 1:55 PM

    Why are so many people so ignorant to equate Muslim people with terrorism and the war in the Middle East? Do you think everyone in other countries think we are all bad because of what the KKK has done? There are religions, cultures and governments…and then there are people. They are not always one in the same.

    Ellen Garrett said:
    November 1, 2013 at 11:05 PM

    I think this is a beautiful ad in all respects. To love each other and see beyond differences and to over come challenges in a marriage, even as simple or not as simple as snoring.

    Guest said:
    November 1, 2013 at 11:09 PM

    She OBVIOUSLY isn't a real muslim. No real muslim female wears black nail polish. On top of it, she isn't allowed to marry a non muslim. I find it interesting that she had the nerve to promote herself as a muslimah. She could have just taken those pictures with what she normally wears. She purposely did this. I hope her family disowns her.

      pumpkin said:
      November 2, 2013 at 5:44 AM

      I assume you're being sarcastic. :) Where on the billboard does it say that he is not Muslim?

        Guest said:
        November 2, 2013 at 7:00 AM

        read the article. it refers to her as Muslim and not him. Clearly implied. Easily inferred.

      BIG DEAL said:
      November 2, 2013 at 10:03 AM

      SUSPICION ISN'T THAT FORBIDDEN ALSO!!! WHO SAID NAIL POLISH CANNOT BE WORN???

      Dudddie said:
      November 3, 2013 at 6:40 PM

      You are obviously stupid….

    Guest said:
    November 1, 2013 at 11:27 PM

    He did not get permission to wear his uniform. I hope he is reprimanded for this. Not to mention this woman isn't even muslim!!!!!

    Guest said:
    November 2, 2013 at 6:34 AM

    This ad screams "war bride". And Muslim women will do anything to support the narrative of the white man saving her from her swarthy oppressors. What horseshit.

      DIDI said:
      November 4, 2013 at 7:59 AM

      first this whore neither a muslim nor a persian, she a one of your corrupted race, she is doing anything for fame.
      check her out her name is Lexy Panterra
      now you should apologize to muslim women asswhole.
      These people or company who put this ad they knew that our country has many monkeys and bunch of stupid trash losers with no brain like you to believe this shit, that this couple exist with that kind of costume .

        hassia said:
        November 4, 2013 at 9:02 AM

        Oh get a life and maybe masturbate to alleviate your obvious jealousy.

    Interesting said:
    November 4, 2013 at 7:17 AM

    ummm! a muslim girl friend with that kind of islamic costume ??
    the only thing I can say is these people who put this ad they knew that our country has many monkeys and bunch of stupid trash losers with no brain to believe this shit, that this couple exist.

    I'm sad how disgusting how these companies use anything to get the attention and bring more consumers.

    DIDI said:
    November 4, 2013 at 7:38 AM

    the conclusion I got from this is the following:
    - people do anything for fame, like lie, fornicate, steal, cheat ..etc, this whore women Lexy is not muslim nor Persian, she is just an actor you can check her bio, she mentioned she native Californian. (more pub for her now)
    lexypanterra .com /biography/
    - These people or company who put this ad they knew that our country has many monkeys and bunch of stupid trash losers with no brain to believe this shit, that this couple exist with that kind of costume to bring more consumers.

      SuzieJoeBob said:
      November 4, 2013 at 1:35 PM

      People like you should have a bullet put in their head. Fucking moron

    tammy kem said:
    November 4, 2013 at 1:51 PM

    why would anyone want to put u a sign now about this just to cause more strife. we are being destroyedfrom the inside out!~ think about this.
    the owner of this sign is full of mess.

    Dave Janis said:
    November 4, 2013 at 5:03 PM

    Drive On Brother, Send Dave Janis at this address https://www.facebook.com/dave.janis.9, we as the Praetorian Knights MSO, welcome you and your girlfriend into our Family. Send us friend requests and we will connect with you and give you and your lady any support you all need, we look forward to hearing from you. http://facebook.com/praetorian.knightsmso

    .:Me:. said:
    November 4, 2013 at 5:11 PM

    I don't see a problem with this soldier banging this Mohammedan chick. I'm all for putting a yankee in that monkee…

    Brian C. Hoff said:
    November 4, 2013 at 6:32 PM

    First she is than america muslim woman wearing make up. First not every muslim follow all of the rules and law of Islam.. There are muslim woman marry to non-muslim man, many man convert to Islam later. The man can be than muslim america convert.

    cfoler said:
    November 4, 2013 at 6:40 PM

    Jeebus, the ignorance in some posts is unfortunately completely expected. Why do you care? Do you want to personally have all ads approved so they don't offend you?

    kyeshinka said:
    November 7, 2013 at 9:13 AM

    Strange that the people against this were the same ones who thought we'd be 'Greeted as liberators" and therefore immediately fall in love with our troops. Got a problem? You're a racist. Deny it all you want, but you're wrong. Like everything else in life.

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