Chula Vista fire officials said the fire began at about 6 p.m. Tuesday in the Bed Bath and Beyond store off H Street. A customer shot cell phone video of the flames as they climbed a shelf loaded with sheets and bedding. The video was posted on YouTube.
The fire activated the store sprinkler system and employees quickly evacuated the store.
Firefighters quickly doused the blaze.
No one was injured, but the store suffered considerable damage, officials said.