Fox 5 tests Dove’s ‘Real Beauty’ campaign theory
SAN DIEGO – A new ad campaign by Dove Beauty explores what women really think about their appearance by using a forensic sketch artist to illustrate their point.
The creators of the Dove “Real Beauty” campaign said their mission was to promote a better self-image for women across the world. The Dove campaign has more than 7 million views on YouTube, making it the most watched advertisement online.
So, Fox 5 decided to put pen to paper and test the theory.