Fox 5 tests Dove’s ‘Real Beauty’ campaign theory

SAN DIEGO – A new ad campaign by Dove Beauty explores what women really think about their appearance by using a forensic sketch artist to illustrate their point.

The creators of the Dove “Real Beauty” campaign said their mission was to promote a better self-image for women across the world.  The Dove campaign has more than 7 million views on YouTube, making it the most watched advertisement online.

So, Fox 5 decided to put pen to paper and test the theory.

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