Transit agency wants you to sing along

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SAN DIEGO – In an effort to increase ridership, marketing officials at San Diego’s Metropolitan Transit System are hoping you sing along with them.

“Some of the songs are really catchy,” said MTS Marketing Manager Rob Schupp.

MTS officials reached out to some popular local bands including We are MTNS, the Kneehighs, Vokab Kompany and Todo Mundo to produce TV and radio spots set to hit the airways starting this week.

“We want to educate our riders and non-riders on how to ride the system, how to have their fare ready and do it with a catchy jingle – something that will stick,” said Schupp.

The total price tag for the spots was roughly $80,000.

That’s $60k more than what MTS paid for its TV and radio marketing efforts last year, even though the entity’s marketing budget was smaller this year compared to last.

“We wanted to use our money more effectively so we prioritized,” said Schupp.

MTS officials hope it all pays off in increased ridership.