His view of the car industry is wide and he said selling a Camry or Bentley is night and day.
“When you are working with a high volume consumer car, it’s all about closing as many deals as possible, but when it’s a $2.5 million Bugati it take a bit more finesse,” Ahmunada said.
Ahumada said his secret is to create a vision of what it will mean to pull up in a Rolls Royce and have someone get the door.
“In this market, it’s all about emotion. People will walk in not even wanting a car, but when a car leaps out sometimes buyers can’t help it,” said Ahumada.
It’s Ahumada’s task to help the emotional process and in the end close the deal.